Business leaders launch campaign to combat Asian hate crimes crisis


“Business leaders must do more than offer stand alone self-serving formulaic press releases. They should leverage not only condemnation of anti-Asian bigotry, but also use their brick and mortar and online locations as conduits for information on how to get assistance in the languages that victims speak. Additionally, they should inculcate the values of inclusion in their overall marketing campaigns and staff trainings as integral to the company’s brand and practices,” Brian Levin, CJRA Expert.